Written By
Justine Chong
— 6 minute read

Powerful New Analytics

Our latest and greatest Performance Dashboard that gives you a consolidated view of the important metrics you need.

Written By
Justine Chong
— 4 minute read

The Intriguing Case of Instagress

The rise and fall of artificial engagement in the social media world.

Written By
Justine Chong
— 4 minute read

The Facebook Metadata Change Isn't the End of the World

First and foremost, we want to let you know that testing and Naytev functionality will not be affected. At Naytev we’ve been discussing how this impending change will affect posting with our clients for some time now.

Written By
Justine Chong
— 3 minute read

A/B Testing Tools Roundup

There are many tools available for A/B testing. Here are the ones you need.

Written By
Zack Liscio
— 1 minute read

A/B Testing is Like a Gym Membership

Like signing up for a gym membership, simply buying A/B testing software won't improve your performance.

Written By
Zack Liscio
— 1 minute read

Is There Really a Teen Exodus from Facebook?

Millions of teenagers are leaving Facebook. Teens think Facebook is lame and meaningless. These are just some of takeaways from articles in the past couple years covering teenager engagement trends on Facebook. With such press highlights, you might think there’s a mass exodus of teens from Facebook.

Written By
Patrick Costello
— 2 minute read

What We Learned Setting Up Facebook Instant Articles

Now that Facebook Instant Articles are available for all publishers, it’s clear the new format is going to be a major part of most publications and brands’ content distribution strategy. Luckily, the setup is fairly straightforward.

Written By
Zack Liscio
— 3 minute read

The Bursting Advertising Bubble Is a Win for Facebook

After all the click fraud, low quality, robots, and ad spam, there's a reckoning coming.

Written By
Zack Liscio
— 4 minute read
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