A/B Testing is Like a Gym Membership

Like signing up for a gym membership, simply buying A/B testing software won't improve your performance.

Written By
Zack Liscio
— 1 minute read

Is There Really a Teen Exodus from Facebook?

Millions of teenagers are leaving Facebook. Teens think Facebook is lame and meaningless. These are just some of takeaways from articles in the past couple years covering teenager engagement trends on Facebook. With such press highlights, you might think there’s a mass exodus of teens from Facebook.

Written By
Patrick Costello
— 2 minute read

What We Learned Setting Up Facebook Instant Articles

Now that Facebook Instant Articles are available for all publishers, it’s clear the new format is going to be a major part of most publications and brands’ content distribution strategy. Luckily, the setup is fairly straightforward.

Written By
Zack Liscio
— 3 minute read

The Bursting Advertising Bubble Is a Win for Facebook

After all the click fraud, low quality, robots, and ad spam, there's a reckoning coming.

Written By
Zack Liscio
— 4 minute read

How to #stopTrump with A/B Testing

Using all the tech at our disposal to fight the Voledmort of our times.

Written By
Zack Liscio
— 7 minute read

Reasons to be Wary of Free Social Plugins

$0 and a javascript snippet later and you've got your shiny new share buttons installed. What does it really cost?

Written By
Zack Liscio
— 2 minute read

What Networks Does BuzzFeed Actually Use?

BuzzFeed is commonly cited as relying on over 30 distribution channels ranging from social networks to custom apps to reach its large, fragmented audience. Here are the platforms they actually use.

Written By
Zack Liscio
— 3 minute read

How To Write a Data-Driven Blog Post

Still staring at the cursor wondering what to write? The data you need is at hand.

Written By
Zack Liscio
— 4 minute read

The One Thing Facebook Announced at F8 That's Already Affecting Your News Feed

AI, Drones, and Bots, may have gotten all the buzz, but another announcement is already impacting your day to day life.

Written By
Zack Liscio
— 2 minute read
Older ›