Dark Testing is the secret art of using Unpublished Page Posts on Facebook to test your images and headlines before you post.
Infographic: Dark Testing
Learn how to run a Dark Test, and all the important concepts along the way.
What is Facebook Dark Testing and Why Should I Care?
Elite social media teams engineer their content for success by testing their messaging before posting it.
4 Reasons You Should A/B Test With Dark Posts
The four most common reasons to run Dark Tests and extract more value from your Facebook Page.