The website is no longer the center of gravity for a media company. We’re exploring the shift to a fragmented and decentralized content distribution paradigm, examining the practical and conceptual ways this impacts the content industry. We’ll cover everything from what does a “brand” mean in the age of Snapchat, to how are companies successfully measuring “engagement” across a half dozen platforms.
What Networks Does BuzzFeed Actually Use?
BuzzFeed is commonly cited as relying on over 30 distribution channels ranging from social networks to custom apps to reach its large, fragmented audience. Here are the platforms they actually use.
How To Write a Data-Driven Blog Post
Still staring at the cursor wondering what to write? The data you need is at hand.
The One Thing Facebook Announced at F8 That's Already Affecting Your News Feed
AI, Drones, and Bots, may have gotten all the buzz, but another announcement is already impacting your day to day life.
What is Buzzfeed, really?
Operating outside the traditional bounds of an owned and earned property, we might ask what is BuzzFeed? A network? A style? Something else entirely?
Publishers Must Adapt to a “Distributed First” Model or Fall into Obscurity
We've entered a period of drastic change for content producers. Destination websites are no longer the center of gravity; content publishers now live and die by how well they distribute content off-site.