The Hard, Simple Truth

Social is scary for publishers. Platform popularity and content reach can drop precipitously in the blink of an eye, taking a website’s traffic with it. Some shifts are real but greatly overstated, like the sensational reports about the imminent demise of Facebook and Twitter.

Written By
Cara M. Tucker
— 6 minute read

Where Clickbait Came From, And Why It's Here to Stay

Online publishers are changing the game of content engagement with strategies prioritizing social sharing over SEO, clicks over pageview durations, and page upon page of quirky animated GIFs over walls of text. Find out what clickbait is, where it came from, and why it’s so successful in the age of lightning-fast media distribution.

Written By
Aubrie Johnson
— 3 minute read

Optimize Social Media Posts

Your content only gets one first impression. Naytev makes sure it’s the right one by tracking and optimizing organic sharing.

Written By
Edward Ridgely
— 2 minute read

3 Changes To Content Discovery on Facebook News Feed

On Tuesday, April 21st Facebook announced updates to what content is displayed in each user’s Facebook News Feed. Here's a quick overview.

Written By
Edward Ridgely
— 2 minute read

The Formula for a Perfect Social Share Message

What if I told you that your social share message is all that’s keeping your content from thousands of new readers? I see this firsthand at Naytev where we automatically test thousands of alternate share messages for dozens of major publishers.

Written By
Aubrie Johnson
— 9 minute read

7 Share Button Techniques To Boost Your Website on Social

Most websites lose high value readers and customers daily because they don’t follow a few easy share button fundamentals.

Written By
Patrick Costello
— 6 minute read

Social Share Buttons Analysis

With social share buttons installed on nearly 2 billion sites, you might think people use them all the time. You would be wrong. Naytev has found that people use share buttons about as much as they click display ads.

Written By
Patrick Costello
— 4 minute read
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